website redesign
RJS Construction was seeking out a more modernized look for their website, which had not been touched in over ten years. the primary objectives were to effectively communicate the strength of reputation, provide strong examples of projects and offer a comprehensive contact form.
strategy consultation
All Things, a non-profit organization, tasked me with the goal of enhancing and refining their digital presence. the key objectives were to strengthen their branding, define clear business objectives, and increase donation volume.
consumer profile & brand analysis
in this project, I conducted a comprehensive analysis of the Kate Spade brand, its consumers, and its competitors to determine effective growth strategies. the objective was to identify opportunities for market expansion and increased brand engagement.
sales strategy department build
in this project, I successfully built sales strategy department from the ground up, aimed at driving strategic initiatives and optimizing sales processes. this involved interviewing senior stakeholders to identify required skill sets and deliverables, designing the hiring and onboarding process, defining project types, and setting measurement standards.
the walkthrough method: venmo
using burgess, duguay, and light’s “walkthrough method,” i take deep dive into venmo’s user experience to reveal how the vision, operating model, and environment of expected use informs best practices and use cases.
gen z activation guide
i led a team to build a comprehensive report on gen z's media consumption habits, spending patterns, and app usage. the goal was to provide actionable insights brands and agencies aiming to engage this demographic effectively.
